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<html><head><script src="https://ajax.googleapis.com/ajax/libs/jquery/3.7.1/jquery.min.js"></script><script>$(document).ready(function(){ testObj = new Object(); testObj.greetingMorn = "Good Morning!"; testObj.greetingEve = "Good Evening!"; $("#btn1").click(function(){ $("div").data(testObj); }); $("#btn2").click(function(){ alert($("div").data("greetingEve")); });});</script></head><body><button id="btn1">Attach data to div element</button><br><button id="btn2">Get data attached to div element</button><div></div></body></html>